Utilizing Social Media Video To Efficiently Market Your Brand
It’s no mystery that video content is the competition’s name when producing social media impacts, engagement, and traffic. These metrics ultimately generate outcomes with lead generation and sales. Marketers have been talking about its increasing utility for years, and the statistics overwhelmingly assert the evidence. According to Cisco’s data, videos are king and are poised to endure, with a predicted 80% of all traffic consisting of video by 2021. And according to TechCrunch, individuals watch 1 billion hours of YouTube social video every day.
No matter what your business is, it should be a crucial element of your content procedure. See around, and you’ll discover that more and more brands are utilizing their own videos to connect to their purpose audience and establish a connection with them. It just wouldn’t have been feasible with regular content. What executes online videos even more critical for content marketers is their rising extension on social media. Video shares and views across multiple social networks have only progressed beyond the years.
What’s So Exceptional About Video?
The attraction of social media videos is considerably clear. As the name signifies, video marketing is a digital marketing tool based on using audiovisual images, essentially on the internet, to accomplish various marketing intentions. In a society where you are continually attacked by digital communications that appear so far away and detached, viewing a person’s features and listening to them talk is significant. It provides us an up-close-and-personal atmosphere and presents authenticity to a person’s directions as well. All of this is associated with more prominent trust.
Video is also very adaptable. You can produce one or many small clips that function as placeholders and brand-building means to your business and share and re-share over time and beyond various platforms. While there are many fancy, exciting things you can do, the higher-quality video will have a competitive edge. You can also manage it simply. Sometimes just a short but productive message from the convenience of our own home can speak so much more than a long monotonous blog post or an overly designed ad. It’s about extending videos to your content marketing strategy. Another idea to keep in mind is the social video, a set of videos created primarily to be promoted and distributed in social media channels. The intention is to generate shareable video content, although they don’t certainly have to continue viral and optimize and accommodate each social network. Devising high-quality video content does demand a considerable expense of both time and effort, but it is worth it.
Steps To Start Your Video Marketing
1. Know Your Goals
At the start of any new social media project, there’s a necessity to establish goals. What do you aspire to achieve in your videos to achieve? If you’re just commencing out, set lesser goals so you don’t become submerged. An instance of a video marketing purpose would be generating brand awareness. For some brands, videos are utilized massively for advertising. They may begin on a product page on the website and then expand to land in a social media ad. Others build videos only for social media ads.
It is beneficial for direct-to-consumer brands, where product videos are essential to help consumers picture themselves with the product. At least five stages of a marketing funnel and videos can come adaptively into every step as long as you contract your video content strategy to target these stages intentionally. As you think about your video marketing goals, recognize where they’ll also fall in the funnel. Establishing your goals and identifying the funnel stage will help you formulate highly compelling calls to action in your video content.
2. Choose Which Platform You Want Your Video Promoted
Each influential social media platform and beyond has its kind of video. Older networks like Facebook give different videos, while newer ones like Snapchat and TikTok depend gradually on one format. If you’ve never practiced video on any platform, start with the ones you already have audiences set. Based on Statista, data collected in February 2019, audiences on Facebook, Instagram, and Snapchat consume about half of their time on the network viewing videos. Picking any of these three to launch your video marketing would be an excellent first step.
Another factor for deciding the right platform for you is knowing what each one gives and what video sizes and dimensions can be displayed. It is essential because if you’d like to repurpose your videos, it’s most satisfying to prefer platforms that complement each other. Ultimately, if you prefer recurring orders, such as how-to product patterns, take a look at channels like YouTube and Facebook, where you can classify them into playlists. Instagram lately added a series selection for IGTV, too. It isn’t to assume that you can’t apply portrait-oriented videos on YouTube. It only indicates that since YouTube favors landscape, anything portrait-oriented will have wide rectangular blocks on both corners. Social media video specs and guides are constantly being renewed. It’s most beneficial to keep an eye on the ideal dimensions for your chosen networks.
3. Choose Your Video Types
There are several kinds of videos. Deciding the type of video that serves best for your brand is essential in your marketing approach. Not all videos are created the same. What is most valuable is that they are helping your essential goals.
4. Following Video Specs And Guidelines
Many marketers and video creators are disregarding this rule, but following the right size for every platform is a topmost priority. Every social media channel has its own guide of sizes for more quality and optimal outcomes. You can use video editors or simply utilize the convenience of auto video cropping tools like LimeDew to make resizing easier and faster as it can be done automatically.
Here are some of the video types and how they can benefit your brand:
How-To Video Guide
Most people learn about a product or service by viewing it in action. How-to searches are increasing by 70% every year on YouTube. These videos aren’t challenging to create. Begin by brainstorming a regular or typical customer or client queries to address. Then generate a firm and entertaining section that gives an answer or solution. Here’s an incredible example by HubSpot that is appealing and educational for a B2B audience.
Company Events, Updates, and Recaps
If you’re attending or holding an event, create excitement with video content. Utilize it as a position to provide your followers a sneak peek into what it’ll be like, and ensure to invite people to come explicitly. Furthermore, consider producing short, informative parts from the events. Be sure to post on your social channels to update those who aren’t there, hence delivering them feel like they belong to the event. You can utilize footage from prior events. It’s distinct from using simple, compelling text or a selfie video rendering data in a new format.
New Product or Service Launching
These videos demonstrate and exhibit the new product. In order to have a positive outcome, these videos should explain what problem is being solved and highlight the product’s unique features. If you can’t recognize the story of a new product or service in a minute or so, then you have something too complicated to sell quickly. Boil your message down to a short, simple video message and make the world comprehend it.
If you can make it, a video of a customer speaking about why they prefer your product or service is deserving more than just about anything else you can do for a marketing purpose. Consumer testimonials are surprisingly achievable. It’s unmistakably best to order almost instantly after expressly positive customer participation. Don’t be hesitant to invite them to take a short selfie video explaining the review. It presents an extraordinary possibility to make the most of user-generated content that you can publish on your website and channels.
Behind the Scenes
Provide viewers a look into exciting processes or people at your company, and showcase your team at work. It’s tough to strike the enthusiasm that comes over when somebody adores their job and speaks about what they prepare. In addition to seizing fascinating footage that works well on social media, it can grow as a company culture video and ultimately work as a recruitment tool for your business.
Animated Video Content
Animated content is another enjoyable means to engage online audiences. At the same time, these sets of videos’ success depend on your intentions and target audience. They’re always a lighthearted and timeless platform that retains watchers on your brand. There are many free resources, but consider professional services for impeccable, strategic content.
Instagram Video Ads and Reels
Creating Instagram video ads is an excellent method to generate traffic to your website, build brand awareness, develop a new product, and even involve in conversations with your target audience. The world now likes video content. Video ads are not only appealing but also more accessible for people to utilize. They are short, eye-catching, and to the point. With exceptional targeting opportunities and capabilities, you can be sure to relinquish your right audience through this kind of advertising.
Comparable to TikTok, Instagram lately dropped Instagram Reels. Reels are usually 15-second video clips that you can record, edit, set to music, and share on your Stories, Explore Feed, and Reels tab on Instagram. Reels are a great idea to make short, entertaining videos for your audience and a broader audience, including people who aren’t your subscribers. Several brands are already partnering with influencers to advertise their products and services on Reels.
Tracking Your Results
The title of your video necessitates being particular and value-oriented. You require to remember that this is not just something that people are searching for via your brand channel but also something they will get on the web. Using your brand and company as a part of the title is crucial here if it’s a demo or product overview. To that degree, a generally valuable title can also take them to their brand, but it must continue value and be described.
Descriptions are critical and should incorporate keywords. They are going to be directed at both search engines and consumers, so you can’t just create a list of keywords. YouTube’s keyword tool can help you determine keywords beyond all of your content, and you can utilize it to assist you in thinking of new ideas for topics, linking them with your blogs and other content, and using it to create video ads. You can utilize Google Analytics to know how your videos are operating, who is watching them, and a lot more. It is also an excellent way to understand your videos’ social channels are performing the best, where they are being shared. Hold everything on record and always be working it to improve your strategy.