If you’re creating content for social media at any measure, you understand that a critical test is standing above the noise and catching eyes on your posts, especially to your video content. As social media algorithms frequently drive away from the reverse-chronological timelines of the past and towards relevance-based curation, social media marketers must continuously sharpen their techniques in producing high-quality content and heightened possibilities to gain engagement.

Understanding when to publish on each social platform is one crucial step to linger a step ahead and deliver a sense of the content overload that appears to be happening on several channels. Suppose you aspire to utilize this information to determine the top times to engage with your campaigns or gain more peaceful hours on social networks. In that case, you can adjust these insights with your personal social media publishing calendar and begin planning your posts with greater purpose.

Why should you rethink the best time to post on social media?

The idea of the best time to post on social media is still very, extremely important aside from creating the best content. Even with social media algorithms, it’s essential to make engagement in the first hours of posting so that the algorithms will display your posts to a more vast audience. And attaining the correct times to post for your brand can support that. It’s time you turn your focus away from studies on the best time to post on social media. While the research and surveys are well intended, they are imperfect in various ways.

Several of these studies recommend the best times to post according to aggregated data. The difficulty with this is that the data includes businesses and individuals from various places and industries while your audience is different. It’s tough to assume that the average best time to post for a broad array of businesses would be implemented to your business.

Best Time to Post on Facebook

Generating traffic from Facebook isn’t as simple as it used to be. Organic traffic has moved in deterioration for years now, driving Facebook to become a pay-per-click platform primarily.
But that doesn’t imply you should just disregard any attempts to grasp your audience with organic posts. As Facebook is the world’s biggest platform with over 2 billion users, you’re still compelled to receive much organic traffic.

Hootsuite collected data from 300 brands and discovered these to be the best times to post on Facebook:

  • For B2B businesses, the most suitable time is between 9 am and 2 pm EST on Tuesday, Wednesday, and Thursday.
  • B2C brands will have a greater opportunity at midnight EST on Monday, Tuesday, or Wednesday.

Best Time to Post on Twitter

At least 500 million tweets are posted each day. That’s an estimation of 5,787 tweets per second. How can you probably stand out in a sea of millions of tweets? Twitter utilizes an algorithm to prioritize posts it believes people will aspire to recognize rather than posting tweets in chronological order. According to Hootsuite’s study, they noticed the best time to post on Twitter with the highest interactions are on the following schedule:

  • Between 11 am until 1 pm EST on Monday or Thursday for B2B.
  • 12 pm or 1 pm every Monday to Wednesday for B2C.
  • Throughout the week, the most unfavorable time to post on Twitter is Friday after 3 pm and all day of the week after 8 pm.
  • They suggest that you post on Twitter many times each day, between 9 am and 3 pm.

Best Time to Post on Instagram

Similar to Twitter, Instagram utilizes an algorithm that dispenses the “latest posts” but doesn’t present them in chronological order. Your most suitable chance for maximum engagement is to post throughout peak hours. Later examined 12 million Instagram posts and observed that the best time to post is usually between 9 and 11 am. That’s a tolerably extensive timeframe.

  • On Wednesday should be at 11 am, and Friday at 10–11 am are the perfect times to post.
  • The overall most excellent day is Wednesday.
  • The most continuous engagement occurs Tuesday through Thursday from 10 am–3 pm.

It is highly recommended to post on Instagram a few times every day throughout the peak activity hours from your brand’s Insights. It is as well advisable that you utilize Instagram Stories for highest engagement.

Best Time to Post on LinkedIn

LinkedIn is the heart of all about business. With an estimation of about 303 million active monthly users, it’s grown more than a platform for people to join with colleagues. Presently, businesses are utilizing LinkedIn business pages to strengthen their brand. But to stand out on everyone else, you’ll necessitate to produce compelling content and recognize when to post your content, so you get noticed. TrackMaven assessed the best times to post on LinkedIn based on the average number of interplays per post per 1,000 followers.

  • They noticed the best time to post on LinkedIn for both B2B and B2C business owners is on Wednesday at 9 am.
  • SproutSocial’s study acknowledges that Wednesdays at 9 am are influential. But they also received excellent outcomes by posting at midnight on Wednesdays.

TrackMaven and SproutSocial state to bypass posting on Sundays due to way lower engagement in contrast to weekdays.They recommend posting to LinkedIn at most once per day, as well as commenting, liking, and reposting content produced by others in your network.

How to determine the best time to post on social media?

  • View when your audience is most active online.

Several social media algorithms prioritize recency. Because people consider what’s new, particularly presented how regularly we check our feeds these ages. Posting whenever your followers are the most active is one of the most straightforward methods to work with Facebook and Instagram algorithms. By foretelling when your followers are expected to be scanning their feeds, you maximize the possibilities that your content will lead and connect with them.

Twitter and LinkedIn do not get audience activity data available to users, brands, or any analytics dashboard. For these platforms, studying your audience’s preferences and behaviors is critical. While, for your Facebook and Instagram tactics, understanding when your followers are online is as easy as glancing at your analytics.

  • Study your top-performing posts.

You’re already optimizing your content to meet your social media production goals when it arrives to determine when to post that content, taking a reasonably data-driven approach. The first step is to get a glimpse at your analytics tools or social media reports and zero in on your more thriving posts for a provided metric.

  • Observe the competition

Check your competitors’ feeds to understand what they’re up doing. Conduct a survey of their high-performing posts or even do a complete social, competitive analysis and see what patterns are successful, or maybe reverse-engineer your competitors’ tactics. It’s meriting retaining an ear to the spot in your business, whether you get tactics worth following or just find some traps to evade.

  • Post in your audience’s timezone.

If you’re intending to get people through their morning bed-scroll routine, posting at 6 AM makes absolute sense. If your end audience is made up of European reform executives, make certain you schedule that post for 6 AM Central European Time. For channels that also aspire to catch the UK, the earlier in the morning, the more agreeable.Meanwhile, brands with a large audience in a particular region might contemplate building a separate designation for that audience.
Another possibility for those of you with a global client base is distributing content around the clock.

  • Test and optimize

At a particular point, you’ve made as much anticipated application as you can, and it’s time to break that publish or schedule button and see what results. Some routine A/B tests where you post identical content at various times to examine which time gets the best results can be illuminating. Other than the best schedule, you should as well consider producing the best content, especially videos. It should be of high quality and has the correct size based on social media guidelines. You can utilize auto video cropping tools like LimeDew to be assured of a perfect size that you can use for your scheduled posts.


The best time to post your content on social media continuously varies on your targeted audience. It is not just about what studies are providing, but it should always be knowing your competitors and prospective clients. They are the perfect basis for the type of content, and for the best hours, they are most active and possibly can engage on your posts. Strive to advance beyond just practicing the “best times” from the studies and learn why those could be excellent times to post. Maybe it’s because people are utilizing Facebook while driving to work. Or perhaps it’s because teens are scrolling on Instagram late at night before they sleep. What’s more valuable is surmising your brand’s unique audience, such as their social media habit patterns.